York Community High School

Sports and Entertainment Marketing


Bartholomew, Kristen (630) 617-2400 ex.x7239 Business Teacher kbartholomew@elmhurst205.org
Lyons, David (630) 617-2400 ex.2439 Business Teacher dlyons@elmhurst205.org

Course Description

#0758 Sports & Entertainment Marketing

Grades 10-12 / 1 Semester—1.0 credit

In this course students will learn the seven basic marking functions through the in-depth study of sports and entertainment industries. Concepts addressed include sponsorships, endorsements, promotions, advertising, public relations, sport and movie marketing, and career opportunities in related fields. Students will complete a variety of individual and group projects including projects such as marking an entertainer, creating a plan for a new professional sports franchise, and marketing a theme park. Students will have the opportunity to expand their knowledge of the financial impact tied to marketing sports, entertainment, music, and films through projects, guest speakers, and field trips. Through project based learning opportunities students will begin to develop artifacts for a professional student marketing portfolio.